Can you describe the process you typically follow when creating a new piece of content for your YouTube channel, Tati?
Well, each video is a journey in itself. It usually begins with me selecting a particular product, then researching on it and preparing myself to give my most truthful review to my viewers.
What have been some of the challenges you’ve faced as a YouTube content creator and how have you overcome them?
There have been many! One of the main ones was just building confidence to be on camera. I overcame this with time and practice, by simply being me and putting out genuine content.
We know you are passionate about certain charity causes. Could you tell us about your works with ASPCA and Susan G. Komen for Breast Cancer?
Yes, I’ve been working with ASPCA for years now, as animal rights is very important to me. And I got involved with Susan G. Komen because of my personal connection with the cause, and I am proud of the awareness we’ve been able to raise for breast cancer through my platform.
How has your journey as a YouTube creator influenced your personal relationships?
It’s been a wonderful, although sometimes challenging journey. I am extremely grateful for the support of my friends and family, but it also demands a lot of my time, which can be tough.
What are your future plans for your YouTube channel? Are there any new themes or topics you’re planning to introduce?
I’ve been dabbling with the idea of focusing more on skincare in the future, but at the same time, I love the core content of makeup, so we’ll see.
How do you approach picking products to endorse or recommend to your viewers? Is there a selection process?
I’m very selective with my recommendations. I only recommend products that I’ve personally used and can vouch for. I believe it’s important to keep my content honest and true.
We’re curious! What are your favorite makeup products to recommend to your viewers and why?
I love recommending products that provide value for money. For example, drugstore products that perform exactly as their expensive counterparts. It shows people that good makeup doesn’t always have to be expensive.
How important is viewer’s feedback for you when it comes to creating new content?
Viewer’s feedback is invaluable. I cannot emphasize enough how much I appreciate the constant feedback and constructive criticism.
Aside from beauty tips and product reviews, do you plan to venture into other topics due to viewer demands or personal preference?
For the time being, beauty is my passion and what I love to focus on – I feel I have so much more to give in this realm. However, this could always change in the future with the evolving interests of my audience and myself.
Through these years, you’ve built a massive viewer base and have become a prominent influencer, how do you handle that responsibility?
There’s certainly a sense of weight which comes with being an influencer. However, I treat it as a privilege rather than a burden and I remain committed to being trustful and beneficial to my followers.